We scaled the omnichannel experience into a single ecosystem
Opticalia, an optical company with a presence in six countries, sought to update its technological infrastructure to align with the habits of a hyper-connected consumer. It needed to modernize its e-commerce and physical store model under an omnichannel strategy capable of boosting conversions, while maintaining the personality of each market without increasing operational complexity or maintenance costs.
Arquitectura global: 4 mercados, 1 único backend
Diseñamos e implementamos una arquitectura e-commerce personalizada que administra de forma unificada el catálogo, el stock, los contenidos y la localización de idiomas para cuatro países. Esta infraestructura centralizada elimina la duplicidad de tareas entre mercados, optimiza los recursos de desarrollo y reduce drásticamente los tiempos de gestión técnica.
The fitting room that replaces the mirror, both in-store and beyond
We unify the shopping experience across digital environments and physical points of sale.
Augmented reality virtual try-on: allows users to try on any model in real time from their mobile or computer, recreating the accuracy of a mirror.
Interactive in-store kiosks: connect the physical space with the full digital catalog, allowing customers to view models not available on the physical display.
Intelligent recommendation engine: tailored algorithms that provide suggestions based on each customer's preferences and history.
UX, development, and high-performance infrastructure
UX/UI Design: user research focused on creating seamless, accessible navigation that adapts to diverse audiences in every country.
Frontend & Backend: technologies designed to maximize loading speed, stability, and conversion rates.
DevOps & CI/CD: implementation of continuous integration and deployment pipelines that ensure agile, secure code updates with zero service downtime.
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