Adding value to age-old tools with a robust design language

Bellota

How 1 consistent visual language led us to 3 international design awards

Industrial Design & Engineering

Strategic Business Consulting

Bellota manufactures tools for agriculture, construction, and gardening, with a presence in international markets. Over the years, its catalog had grown by relying heavily on third-party products, which reduced consistency and made the brand's own products less recognizable and aligned with its image and values. The company committed to design as a strategic lever for growth. The goal: to design and deploy a new product development strategy under a unified aesthetic language that is robust and consistent with the brand's values and vision.

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Define a 3-year product roadmap

The project began with comprehensive research across three continents—Spain, Mexico, and Colombia—combining ethnography, market research, and UX research. Working with a dedicated in-house team, we integrated user-centered design, design thinking, and new product development methodologies to design a structured 3-year product development roadmap (2020-2022) that organizes and prioritizes launches by business unit.

A recognizable and memorable Visual Design Language

The resulting Visual Brand Language (VBL) is precisely codified, defining every detail that governs the brand's products: forging strokes, textures, color, grip, and finishes. This allows for the standardization of the visual line so that each product represents the brand's values and attributes.

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We help shift the company mindset to embrace design as a strategic pillar, rather than just a final polish.