From Startup to Hair Health Leader
Olistic had an innovative product—patented botanical formulations backed by clinical studies promising up to 56% reduction in hair loss within 3 months—but needed a partner to transform that idea into an iconic brand, launch a flawless online channel, and scale profitable sales from day one, positioning itself as the new benchmark category in digital hair health.
I remember it perfectly: I called Pablo Nueno and told him, "I have a feeling there's gold in Instagram. How about I stop by your office, you give me some samples, and I send them out to influencers?" We saw traction on the very first post and knew we had found a winning model.
Nacho Rodés
Record-breaking validation
The Olistic project was structured into 8 interconnected phases, executed using a full-funnel 360° approach that combined brand creation, digital product development, performance marketing, and omnichannel scaling. This roadmap, designed for an aggressive 9-12 month time-to-market, enabled us to move from concept to a launch-ready MVP in under 6 months, with continuous data-driven iterations that scaled revenue.
Building a leading digital ecosystem
We executed a multichannel strategy that positioned the brand ahead of established competitors in Google searches and sparked a social media movement with over 100,000 followers, helping the company secure a 6 million euro Series A funding round.
